This episode explores the best way to be found, to be followed and to grow your foodservice business using the internet. That’s content creation, and it’s as important to your digital presence as the food you serve is to your dining room.
Grow Your Foodservice Business with Content Marketing
November 19, 2020Content is as important to your digital presence and marketing efforts as the food you serve is to your dining room. It shows who you are, what you do and what you’re capable of – but most importantly – it can impact a visitor’s decision to return.
Episode 55 – Everyone Leaves Happy, Restaurateur Joshua Kopel
September 16, 2019Hospitality has always been where his heart is, but it hasn’t always been easy or fun. In this episode Joshua shares his thoughts on growth, overcoming challenges, management and leadership, sustainability and the importance of culture in foodservice.
Episode 54 – The Secret Social Sauce
July 19, 2019Social media has exponentially increased the opportunity for people to develop an emotional connection with your brand. The Secret Social Sauce is a strategy that will help you identify your brand’s unique marketable attributes for digital content and social media…
The 4 Best Ways for Restaurants to Draw in Traffic
March 18, 2019Increasing competition and customer expectations for consistent, quality service at restaurants makes getting people in the door more difficult than ever in today’s market. Competition created by new establishments and constant scrutiny via social media have raised the bar for service standards. Modern restaurateurs must react faster in order to succeed…
Communicate with Your Restaurant Customers Anywhere, Anytime
December 27, 2018More and more people around the world are connecting through instant messaging—more than 1 billion people use Facebook Messenger each month. It’s a convenient way to let customers know you’re listening and create personal connections with them, and it’s automatically integrated with every Facebook Page.
5 Free Ways to Get Customers Talking about Your Foodservice Brand
October 24, 2018Most fast-casual operators believe that competency creates conversation. That being “good” equals word of mouth. But it often does not, because almost every competitor is at least good. If you want customers to tell others about your restaurants — and you do — you must be different in addition to being excellent.
Episode 50 – Looking Like a Pro on Camera, with Brad LaBree
September 10, 2018If you get nervous even thinking about talking on camera this episode is for you! Video and cameras are an increasing part of our daily lives, and a great tool for getting in front of customers. But, what happens when you clam up on camera, and the words just won’t come out? The future of marketing is video, and the power to compete is in the palm of your hand. So, let’s get over the nerves and get you recording with a few tips and strategies for foodservice operators looking to do more with video.
Episode 49 – Restaurant Marketing Deep-Dive, Larry Geaghan & Lisa Sturgeon
August 30, 2018In this episode you’re going to hear how a foodservice operation has been harnessing the power of their team to market business and broadcast their brand to the world using social media.
Tips to Look Like a Pro on Camera
August 28, 2018It’s no secret the landscape of content marketing has shifted to video. The results are in, video marketing increases click-thru-rates, boosts conversions and keeps your brand relevant. So, let’s get over this fear and get you broadcasting.
8 Ideas for Restaurant Pictures to Post on Your Social Media Sites
July 13, 2018Pictures can be a great way to engage your customers on social media and get them even more involved in your restaurant. Try out a few of these ideas and see how your customers respond!
Episode 44 – Down the Rabbit Hole with a Special Guest, Author and Salesman Michael Mirarchi
June 18, 2018Episode 44 takes on a life of its own as Dennis Knows Food host Luke LaBree, and special guest Michael Mirarchi, share their thoughts on a number of trending industry topics – paper straws, eco-friendly packaging, the power of Yelp, social media and more – don’t miss this episode!
Episode 41 – BBQ Season & Google My Business
April 23, 2018In this episode there’s info about our inventory additions for the week, Google advice to grow your business, and we’ve got BBQ on the brain! Joining us for our discussion on how you can use Google to help grow traffic to your restaurant we’ve got a special guest, foodservice operator and social media guru, Katrina Petersen. National Pineapple Upside-Down Cake Day was April 20th. For this week’s foodie fact, we’re asking – When was Pineapple Upside-Down cake first popularized in American culture? The answer at the end of the podcast…
Episode 39 – A Simple Equation to Maximize Success
March 24, 2018In this week’s episode we’re talking about the “who, what, why and how” important to success. Plus, we’ve got this week’s new products and there’s lobster news in the literary world. What is the most popular non-chocolate Easter candy? Bonus points for how many of them are sold during the Easter season. The answer in this week’s episode!
Episode 38 – From the Archives, The Missing Christmas Episode
March 9, 2018In this episode we’re sharing an unpublished portion of our Christmas 2017 podcast that, due to time constraints and bustling activity here in the office, was just never finished. Tune in as your host, Luke LaBree, shares one of his favorite traditions – movie night – featuring seven foodie films to enjoy with your friends and family.
Episode 37 – Salmon & Instagram’n – Plus Social Media in Foodservice with a Special Guest
March 3, 2018In this double-length episode we’ve got info on new items, where to register for our 2018 food show, Maine’s salmon industry is in the news, advice on Instagram for restaurant operators and a discussion on social media in foodservice with guest Katrina Petersen.
7 Tactics for Restaurant Holiday Marketing
November 1, 2017With all the stress that comes during the holidays, customers will be looking for a place to get a great meal that they won’t have to cook for themselves. Here are 7 tactics to try when marketing for your business this holiday season.
5 Lessons Millennials Taught Foodservice Marketers
October 11, 2017What is the big whoop about Millennials? Well, they are the largest generation in America for starters…
Episode 30 – “What’s new?”
September 22, 2017For operators, raising the awareness of new items through any available channel — website, social media, in-house advertising or on the phone with customers — can have several benefits; including satisfying regulars who want to try something new, add-on sale opportunities, and attracting new customers. If a customer wants to know what’s new at your establishment, how available have you made that information for them? In this episode we’re going straight to the source to discuss “what’s new?” in foodservice.
Social Media Becomes #1 Form of Restaurant Marketing
August 1, 2017It’s official, social media has eclipsed traditional advertising to become the most commonly used form of marketing for restaurants.
Easy Ways to Boost Customer Traffic
July 5, 2017While good food, attentive service, value and convenience will always be important today’s consumer is looking for more than just quality food and service…
3 Ways to Get More from Your Menu
July 5, 2017An effective menu can be one of your strongest marketing tools. Here are three factors that can help take your menu to the next level.
Simple Tips for a DIY Photoshoot
July 5, 2017When potential customers see your food online, on a sign or in a menu the quality of the photography makes a huge difference in whether or not they choose your establishment.
Episode 17 – Routines, Marrow as a Condiment, It’s Test-Kitchen Time, New Products and More!
June 8, 2017Here we are with another Thursday edition of our Podcast which is a day later than our usual Wednesday schedule. This made me reflect on how, even with schedules and planning, the unexpected can cause a hiccup in our regular routines. We have 8 new items to share with you that were just added to our inventory. We revisit the discussion on burgers from last week’s episode with an interesting condiment, and everyone is looking forward to getting into our new Test Kitchen and Learning center. That and more in this episode of Dennis Knows Food.
Episode 14 – A Fish Story, New Products, Social Media, UniPro Soups and More
May 18, 2017In this episode of Dennis Knows Food I’ve got a fishing/cooking story to share with you. Also in this episode we talk about the latest items added to our inventory, discuss new soups from UniPro, spend a few minutes highlighting the value of utilizing your expertise, and more! We’ve also got an update on our expansion… Spoiler alert! It’s nearly complete!