Restaurant owners are always looking for ways to get more business, earn a higher profit, and attract new customers. Marketing strategies, like social media campaigns and local advertising, are great ways to get the word out about your business. But your most powerful restaurant marketing tools already exist in your restaurant menu. Learn how to take your restaurant menu online and use it as an effective marketing tool.
5 Ways to Drive More Foot Traffic to Your RestaurantApril 25, 2023
Whether you’re looking for a cure to your restaurant’s winter blues or a more long-term plan to help combat natural dips in business, here are five strategies for driving more foot traffic to your restaurant.
10 Restaurant Social Media Content Ideas that Build Customer LoyaltyMarch 28, 2023
To compete today, your restaurant’s social media marketing strategy needs authentic content that represents who you are as a brand. But the question still remains… What should your restaurant post on social media?
10 Ways to Grow Hot Beverage SalesFebruary 14, 2023
Hot beverages are the workhorse products of foodservice. They are profitable “must-haves” for just about every type of operation, be it the office kitchen, college, and hospital cafeteria, or the high-volume LSR and convenience store, but it’s easy to forget that these popular beverages don’t just sell themselves.
Episode 70 – Managing Restaurant Menus for Margin & ProfitJanuary 20, 2023
Real-world advice on menu management from a food service professional with over 20 years of experience. In this episode Dennis Food Service account executive Josh Henderson joins Luke and Samantha to discuss menu pricing, and managing your restaurant’s menu for margin and profit.
Restaurant Holiday Promotion IdeasNovember 29, 2022
Transforming your restaurant into a winter wonderland can draw people into the warmth of your building. Instead of being one of many potential stops while people are out and about, you can become the go-to restaurant in your area for people who want to celebrate the season with inspiration from these ideas.
Episode 69 – QR Codes Are FREEOctober 11, 2022
Luke and Samantha go off the rails in a light-hearted discussion about making the most of truly free QR codes. Whether for restaurant menus or online ordering, there’s a more than one way to go about it.
The Age of Restaurant “Favorites”October 7, 2022
By learning more about what tastes and influences are shared among age groups, restaurants can create profitable and engaging opportunities around those values and preferences. The following dining preferences can be helpful in better serving your restaurant customers and their varying preferences.
Why Meal Kits Are Good for Your Food Service OperationAugust 23, 2022
Once associated with direct-to-consumer subscription services and supermarket specialty cases, meal kits have become a valuable source of revenue for restaurants and other foodservice establishments.
Episode 68 – Scent MarketingJuly 29, 2022
In this episode writer and marketing professional Marisa Sanfilippo joins the podcast to discuss scent marketing. Tapping into this powerful consumer sense can lead to increased sales and customer loyalty.
Leverage Social Media to Boost Dessert SalesJune 17, 2022
Using social media platforms to reach your target audience when promoting dessert offerings may be key to boosting sweet sweet sales.
The Smells That Make Customers Spend MoreJune 14, 2022
Did you know the way your business smells could entice customers to spend more money? Here’s everything you need to know about scent marketing.
Restaurant Email Marketing Strategies that Work in 2022June 1, 2022
Despite all of the hoopla surrounding social media marketing this year, email marketing can produce tremendous returns at a minimal direct cost. And it’s all based on quantifiable facts.
Episode 67 (Pt. 2) – Follow-up to Branded Websites Mean Better BusinessMarch 25, 2022
In this follow-up to episode 67, Peter Anania and Dustyn Bailey return to tackle the topic “What goes into a well-branded website?” You asked, we answered. We’re focusing this conversation around questions received, and answers given, following our first discussion.
6 Ways to Promote Your Restaurant on TikTokMarch 10, 2022
There is no single formula to follow to ensure your videos go viral, but you can start building a following for your restaurant on one of the fastest growing social media platforms in the world by keeping a few things in mind…
Episode 67 (Pt. 1) – Branded Websites Mean Better Business with Anania BaileyMarch 8, 2022
The best practices covered in this episode go deep and apply to your business–whether you’re a multi-million dollar operation working with an agency or a small family-owned business going the DIY route. No matter the size of your business, your brand needs to put its best foot forward on the internet.
Episode 65 – Peer-to-Peer Digital PresenceDecember 8, 2021
Recorded live during a group session at the HospitalityMaine Summit in Rockland, Maine; this episode will help break down barriers between you and the digital marketing efforts your business could and should pursue.
Episode 64 – Press Record AlreadyOctober 25, 2021
In this episode, we’re discussing how restaurants can easily start creating video for powerful, personalized marketing content. Get ready to take notes, there’s a wealth of wisdom piled into this pod!
How to Carve Out Time for Photography in Your RestaurantAugust 9, 2021
Ready to build a library of images that support your marketing and social media efforts? These 7 quick tips will help you carve out more time for photography in your restaurant or foodservice business.
How Data Mine Your Restaurant & Why You ShouldJuly 19, 2021
Data makes the world go ‘round. At least, it’s one of the most crucial tools to help keep restaurants successful. Take a closer look at some of the stats behind popular marketing methods, see what channels make the most sense, and start thinking of creative ways to reach your audience today!
Guide to Restaurant Social Media Marketing in 2021July 12, 2021
A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eat…
Seven Restaurant Marketing Strategies to Implement In 2021July 1, 2021
Own or operate a restaurant, c-store or food service business? Check out these seven marketing ideas for your restaurant to attract and retain customers in 2021.
More, Better, Managed Restaurant PhotosMay 27, 2021
A strategy for getting your smartphone out of your pocket and using it to increase engagement, traffic, and sales for your establishment.
Easy DIY Digital Menu Boards for Restaurants & FoodserviceMay 27, 2021
There are many methods, services, and devices you could use to create digital menu boards, just be sure you try this low-cost do-it-yourself solution first.
Restaurant Menu Strategies for 2021December 7, 2020
As we move forward in the “new normal” menu strategies new and old will converge into the right mix of price points, value, menu items, and differentiation that will appeal to consumers.