Dennis Food Service, CMO and veteran marketing professional, Luke LaBree, shares creative, practical, and actionable strategies for marketing your business on a shoestring budget.
Episode 74: Do the Free Stuff First
April 17, 2024Welcome to Episode 74 of the Dennis Knows Food podcast! In this special three-part installment, we’re excited to present Luke LaBree’s keynote address, “Do the Free Stuff First.”
15 Ways to Generate More Business, Traffic from Travelers & Tourists in New England
March 19, 2024Hereâs how to generate more traffic and revenue this summer by attracting hungry travelers and weary tourists with your website and social media content.
Episode 73 – So You Want to Make a Podcast?
November 23, 2023In this episode of Dennis Knows Food, we’re diving into the world of podcasting with Michael Mirarchi, a professional “toilet paper” salesperson, author, and returning guest.
Episode 72 – Why Every Restaurant Needs a Website
July 17, 2023In today’s internet-driven digital age, a strong online presence is essential for any business. Yet, surprisingly, many restaurants and food-focused operations still operate without a dedicated website. By doing so, they unwittingly limit their potential reach and allow others to shape their brand’s perception online.
Strategies to Increase Restaurant Sales in the Summer Months
June 12, 2023While it seems that spring has just arrived, summer is already bearing down. And with it comes heightened possibilities in the restaurant industry. To make the most of this season, weâve put together the events, marketing strategies, and menu optimizations that can make this your restaurantâs best summer yet.
5 Ways to Drive More Foot Traffic to Your Restaurant
April 25, 2023Whether youâre looking for a cure to your restaurantâs winter blues or a more long-term plan to help combat natural dips in business, here are five strategies for driving more foot traffic to your restaurant.
10 Restaurant Social Media Content Ideas that Build Customer Loyalty
March 28, 2023To compete today, your restaurantâs social media marketing strategy needs authentic content that represents who you are as a brand. But the question still remains… What should your restaurant post on social media?
Episode 70 – Managing Restaurant Menus for Margin & Profit
January 20, 2023Real-world advice on menu management from a food service professional with over 20 years of experience. In this episode Dennis Food Service account executive Josh Henderson joins Luke and Samantha to discuss menu pricing, and managing your restaurant’s menu for margin and profit.
Episode 69 – QR Codes Are FREE
October 11, 2022Luke and Samantha go off the rails in a light-hearted discussion about making the most of truly free QR codes. Whether for restaurant menus or online ordering, there’s a more than one way to go about it.
Episode 68 – Scent Marketing
July 29, 2022In this episode writer and marketing professional Marisa Sanfilippo joins the podcast to discuss scent marketing. Tapping into this powerful consumer sense can lead to increased sales and customer loyalty.
Episode 67 (Pt. 2) – Follow-up to Branded Websites Mean Better Business
March 25, 2022In this follow-up to episode 67, Peter Anania and Dustyn Bailey return to tackle the topic âWhat goes into a well-branded website?â You asked, we answered. Weâre focusing this conversation around questions received, and answers given, following our first discussion.
Episode 67 (Pt. 1) – Branded Websites Mean Better Business with Anania Bailey
March 8, 2022The best practices covered in this episode go deep and apply to your businessâwhether youâre a multi-million dollar operation working with an agency or a small family-owned business going the DIY route. No matter the size of your business, your brand needs to put its best foot forward on the internet.
Episode 66 – Workforce Development with Derek Fassett
January 19, 2022Derek Fasset, the new Workforce Development Director at HospitalityMaine, recently took the reins of a multi-year workforce development plan. His top priority is building momentum by creating self-filling pools of hospitality workers across the state.
Episode 65 – Peer-to-Peer Digital Presence
December 8, 2021Recorded live during a group session at the HospitalityMaine Summit in Rockland, Maine; this episode will help break down barriers between you and the digital marketing efforts your business could and should pursue.
Episode 64 – Press Record Already
October 25, 2021In this episode, weâre discussing how restaurants can easily start creating video for powerful, personalized marketing content. Get ready to take notes, thereâs a wealth of wisdom piled into this pod!
How Data Mine Your Restaurant & Why You Should
July 19, 2021Data makes the world go âround. At least, itâs one of the most crucial tools to help keep restaurants successful. Take a closer look at some of the stats behind popular marketing methods, see what channels make the most sense, and start thinking of creative ways to reach your audience today!
Guide to Restaurant Social Media Marketing in 2021
July 12, 2021A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eatâ …
Seven Restaurant Marketing Strategies to Implement In 2021
July 1, 2021Own or operate a restaurant, c-store or food service business? Check out these seven marketing ideas for your restaurant to attract and retain customers in 2021.
Build Sales, Get in on Grab-and-Go
May 24, 2021How do you court busy customers and build sales? Make takeout more convenient and portable with grab-and-go options. Grab-and-go is growing fast due to customer demand for tasty food thatâs instantly available.
Restaurant Menu Strategies for 2021
December 7, 2020As we move forward in the “new normal” menu strategies new and old will converge into the right mix of price points, value, menu items, and differentiation that will appeal to consumers.
Grow Your Foodservice Business with Content Marketing
November 19, 2020Content is as important to your digital presence and marketing efforts as the food you serve is to your dining room. It shows who you are, what you do and what you’re capable of â but most importantly â it can impact a visitor’s decision to return.
Market Opportunity: Millennials and Their Kids
December 5, 2019According to the NPD Group, Millennials with children increased their restaurant visits by 5% percent in 2018 over the prior year, at a time when the total restaurant industry experienced flat traffic growth…
Leveraging Cookies for Customer Loyalty
November 25, 2019Whether you call them guests or customers, whether theyâre grabbing-and-going or checking out after a sit-down meal, they all have the same weakness⌠the allure of strategically placed impulse purchase items.
Episode 55 â Everyone Leaves Happy, Restaurateur Joshua Kopel
September 16, 2019Hospitality has always been where his heart is, but it hasn’t always been easy or fun. In this episode Joshua shares his thoughts on growth, overcoming challenges, management and leadership, sustainability and the importance of culture in foodservice.