Episode 68 – Scent Marketing
Scent marketing is the strategic use of smells to enhance and increase customer engagement with your brand and products.
In this episode writer and marketing professional Marisa Sanfilippo joins the podcast to discuss scent marketing. Tapping into this powerful consumer sense can lead to increased sales and customer loyalty.
In her article “The Smells That Make Shoppers Spend More” Marisa discusses how smell has a strong link to emotion and, therefore, spending. How scent marketing and scent branding are complex strategies involving science and art, intended to enhance customer loyalty and spending. And how using ambient scents to make your business smell good can have other applications, such as decreasing stress and anxiety. In this episode we’re connect the topic to food service to hopefully help you make more cents with your scents, if that makes sense…
For more foodservice news, resources, products and business insights visit us online at www.dennisexpress.com. For the original article from Marissa Sanfilippo click here: businessnewsdaily.com/3469-smells-shoppers-spend-more.html
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