As we move forward in the “new normal” menu strategies new and old will converge into the right mix of price points, value, menu items, and differentiation that will appeal to consumers.
At-Home Consumers Craving Restaurant Food, Free Delivery, Meal Deals
December 7, 2020Locked-down consumers may be craving professionally made meals and restaurant food, but good food isn’t the only thing they like about restaurants, free delivery and meal deals are also in the mix.
Grow Your Foodservice Business with Content Marketing
November 19, 2020Content is as important to your digital presence and marketing efforts as the food you serve is to your dining room. It shows who you are, what you do and what you’re capable of – but most importantly – it can impact a visitor’s decision to return.
Menu Claims Help Increase Profit
October 19, 2020To earn the trust (and repeat business) of their guests, it’s necessary for operators to equip staff with menu talking points so they can clearly communicate the selling points of their ingredients and dishes.
Delivering Normality in Foodservice
April 22, 2020Whether it be the weekly date night, family movie night, birthdays or anniversaries; your restaurant has the ability to create packages geared towards maintaining a feeling of normalcy.
Video Chat Takeout Ordering for Restaurants
April 16, 2020This is proof of concept, a theoretical solution using freely available technology that addresses the question “How can I, as a restaurant, video chat with my customers to take their order?”
Market Opportunity: Millennials and Their Kids
December 5, 2019According to the NPD Group, Millennials with children increased their restaurant visits by 5% percent in 2018 over the prior year, at a time when the total restaurant industry experienced flat traffic growth…
Leveraging Cookies for Customer Loyalty
November 25, 2019Whether you call them guests or customers, whether they’re grabbing-and-going or checking out after a sit-down meal, they all have the same weakness… the allure of strategically placed impulse purchase items.
Gen Z Will Drive Significant Change in Food Marketing and Manufacturing
July 8, 2019They are the first digitally native generation; that is, they grew up with easy access to information through handheld devices. Transparency, whether it relates to processing methods or ingredients, is an expectation rather than a pleasant option…
How Menu Design Can Increase Sales and Customer Loyalty
July 3, 2019Think of the menu as a visual representation of your brand. It introduces guests to your offerings and should reflect the overall philosophy and values of your establishment. The psychology of menu design should not be underestimated—in fact, a well-designed menu can consistently increase profits by as much as $1,000 per month, per million dollars in annual revenue…
Communicate with Your Restaurant Customers Anywhere, Anytime
December 27, 2018More and more people around the world are connecting through instant messaging—more than 1 billion people use Facebook Messenger each month. It’s a convenient way to let customers know you’re listening and create personal connections with them, and it’s automatically integrated with every Facebook Page.
Restaurant Marketing Ideas for the 12 Days of Christmas
November 6, 2018Christmas marketing isn’t limited to just the immediate holiday but includes your winter menu changes, catering services, increased promotions of cookies, cakes, pies, pastries and side dishes for holiday meals, holiday party bookings and gift card sales. You have a great opportunity to attract new customers, show your chef’s skills in preparing holiday favorites and exotic foods from other countries and cultures, and host special tasting events that attract convivial crowds.
4 Ways to Appeal to Your Target Market
September 28, 2018To identify a target market, operators often look to specific generations. Baby Boomers, Gen Xers, Millennials, and Gen Z customers all have different food and dining attitudes, habits, and preferences. What we’re finding now is that many macro trends are shared across generations. They might just manifest in different ways in terms of specific needs and operational executions, but the trends are very applicable across almost all demographics. Once operators have a grasp on overarching themes, they can develop their menus, strategize, and market more effectively. Continue reading…
19 Sales-Boosting Strategies for Coffee, Tea & Cocoa
February 20, 2018It’s hard to imagine a beverage menu without coffee and tea. These hardworking staples can be served hot or iced, no matter the season or weather, throughout the day from breakfast to between meals and after dinner.
7 Tactics for Restaurant Holiday Marketing
November 1, 2017With all the stress that comes during the holidays, customers will be looking for a place to get a great meal that they won’t have to cook for themselves. Here are 7 tactics to try when marketing for your business this holiday season.
5 Lessons Millennials Taught Foodservice Marketers
October 11, 2017What is the big whoop about Millennials? Well, they are the largest generation in America for starters…
Social Media Becomes #1 Form of Restaurant Marketing
August 1, 2017It’s official, social media has eclipsed traditional advertising to become the most commonly used form of marketing for restaurants.
Globally Inspired Barbecue Offers On-Trend Opportunity
July 5, 2017From Texas to the Carolinas, and Memphis to St. Louis, there’s no denying Americans’ love of barbecue. Today the definition of barbecue is expanding as ethnic cuisine takes center stage…
Easy Ways to Boost Customer Traffic
July 5, 2017While good food, attentive service, value and convenience will always be important today’s consumer is looking for more than just quality food and service…
3 Ways to Get More from Your Menu
July 5, 2017An effective menu can be one of your strongest marketing tools. Here are three factors that can help take your menu to the next level.
Simple Tips for a DIY Photoshoot
July 5, 2017When potential customers see your food online, on a sign or in a menu the quality of the photography makes a huge difference in whether or not they choose your establishment.
Domino’s Pizza Turnaround Case Study
June 26, 2017Domino’s Pizza has managed to pull off a huge turnaround; in part by listening and responding to their customers in a uniquely-honest PR advertising blitz. Now they are opening hundreds of new locations and profits are soaring…
Easy Ways to Elevate Your Marketing Efforts
April 12, 2017Are you clearly communicating what sets your restaurant apart with your marketing? The right marketing efforts can help drive traffic to your establishment and boost sales.