At-Home Consumers Craving Restaurant Food, Free Delivery, Meal Deals

Locked-down consumers may be craving professionally made meals…

But, good food isn’t the only thing they like about restaurants, free delivery and meal deals are also in the mix. The following consumer sentiments could help you attract their business in the future:

• 69% of consumers feel prices are rising more at grocery and convenience stores. Far fewer consumers feel the same about dining out, giving restaurants an opportunity to win guests based on price. Source: COVID-19 Report 37: Sticker Shock (Datassential, Oct. 16, 2020)
• More than half (57%) of consumers found more room in their budget for restaurant food in October than they had in the prior six months. Source: COVID-19 Report 37: Sticker Shock(Datassential, Oct. 16, 2020)
• 1 in 4 consumers are new to working from home, which presents an opportunity for restaurants to appeal to their new need for daytime food or beverages. Source: COVID-19 Report 33: Life Goes On (Datassential, Sept. 4, 2020)
• 28% of consumers say free delivery would entice them to order meals or snacks from a restaurant while working from home; 24% say special meal deals and coupons would have the same effect. Source: COVID-19 Report 33: Life Goes On (Datassential, Sept. 4, 2020)
• 25% of consumers say healthier menu options would encourage them to order from a restaurant while working from home. Source: COVID-19 Report 33: Life Goes On (Datassential, Sept. 4, 2020)

Source: Tampa Maid Foods [External Link]