Unveil the Unseen: Spring Shares Set the Stage for the Season

Celebrate your business and set the stage for customer engagement by showcasing the heart and soul of your business.

As the days grow longer and the weather warms, businesses across New England are bustling with preparations for a new season. While you work through your spring checklists, don’t forget to carve out time to create content that highlights your unique establishment. Why?—it’s free, it sets the tone for the season, and customers aren’t just looking at one picture online; they can be seeing several at a glance, going back weeks and months.

Every day, your business is bustling with activity, from the early morning preparations to the late-night clean-ups. While these routines might seem mundane to you, they are the lifeblood of your establishment. This month, we encourage you to take your customers behind the scenes and show them “your way.”

Just because you do or see something every day doesn’t mean it’s not important or interesting. In fact, it’s these very details that set you apart from the competition. Whether it’s the meticulous way you prepare your dishes, the friendly banter between your staff, or the special touches that make your space inviting, these are the moments that create a connection with your customers.

Use your camera to capture the essence of your business. Share photos and videos of your team in action, the process of creating your signature items, and the little things that make your place special. By giving your customers a glimpse into your world, you’ll pique their interest and draw them in.

Embrace the content opportunities ahead and make 2025 a remarkable year for growth, online and in-person.

There’s no better way to build loyalty and excitement than by showing your customers why they should choose you. Highlight the unique aspects of your business and let your passion shine through. When customers see the dedication and care you put into every detail, they’ll be more likely to visit and share their experience with others.

This May, let’s celebrate the start of a new season by showcasing the heart and soul of your business. Stick your camera where the fun shines and let your customers see the magic that happens behind the scenes. There’s no place quite like your establishment, and it’s time to show the world why.

Here are 5 ways to use the unique charm of your business to support a social media presence that attracts more customers through the 2025 season:

1. Morning Rituals: Share a video of your team setting up for the day, from brewing the first pot of coffee to arranging fresh flowers on the tables. This gives customers a glimpse of the care and attention that goes into creating a welcoming atmosphere.
2. Signature Dish Creation: Capture the process of making your most popular dish, from selecting the freshest ingredients to the final plating. Highlight the unique techniques and secret ingredients that make it special.
3. Team Introductions: Introduce your staff with short, fun videos where they share their favorite part of working at your establishment. This personal touch helps customers feel connected to the people behind the scenes.
4. Behind-the-Scenes Tours: Offer a virtual tour of areas customers don’t usually see, like the kitchen, storage rooms, or even the office where you plan your events. This transparency builds trust and curiosity.
5. Customer Interactions: Show candid moments of your staff interacting with customers, whether it’s a friendly chat, a special request being fulfilled, or a customer enjoying their meal. These moments highlight the personalized service that sets you apart.