Gen Z: The Empowered Generation

Gen Z is more empowered than previous generations to choose where and what to eat.

Never underestimate the power of cravings; Gen Z is most susceptible and won’t prioritize health for another five or more years. Even then, craveable foods will appeal.

While indulgent food cravings currently appeal to this group, the gradual introduction of health cues and health-halo attributes will be a way to maintain relevance and keep their interest as they reach ages that may force them to address their health.

Click below to view the infographic for more insight into this influential demographic.

Source: Cargill Foodservice