Whether you call them guests or customers, whether they’re grabbing-and-going or checking out after a sit-down meal, they all have the same weakness… the allure of strategically placed impulse purchase items.
![cookies, customer loyalty graphic](https://dennisfoodservice.com/wp-content/uploads/2019/11/impulse-purchase-cookies-1280-1200x420.jpg)
Whether you call them guests or customers, whether they’re grabbing-and-going or checking out after a sit-down meal, they all have the same weakness… the allure of strategically placed impulse purchase items.